PMI releases its latest Scientific Update 14, a regular publication on its research efforts to further tobacco harm reduction and to develop and assess a range of potentially reduced-risk alternatives to cigarettes.
The 14th issue of the Scientific Update features an editorial by Dr. Angela van der Plas, Manager Real-World Evidence & Epidemiology. There, she describes how a scientific approach to research can be used by anyone, not just scientists.
This issue on real-world evidence discusses the vital role science-based decision-making plays in our sustainability program and describes the physics that make our heated tobacco products work. Another highlight from this issue details our real-world evidence in the context of our product assessment program, including what is meant by the term real-world evidence, where the data comes from, and some examples of the evidence that has been collected on our leading smoke-free product.
Flip through the pages of our latest Scientific Update to learn more.