With emerging technological advances and a combination of expertise and innovation, we have been able to develop what we believe is the future of tobacco products.
It is the burning of tobacco that generates smoke and the vast majority of harmful toxicants generally associated with smoking-related diseases. Smoke-free products, backed by science, offer a promising way to reduce the risk of harm for those who would otherwise continue to smoke.
This is why, for over a decade, we have been working on, and investing in, the research and development of smoke-free products that do not burn tobacco and therefore are potentially much less harmful than smoking.
This is the story of how we created our first heated tobacco product, told by some of our key scientists who developed it.