To achieve the highest possible positive impact on public health, it is essential that adult smokers switch fully to smoke-free alternatives, while at the same time current non-smokers do not initiate in large numbers.
Legitimate public health questions are being raised, including whether smoke-free products will increase initiation or cause relapse by former smokers. PMI has taken steps to address these concerns. For example, we have established a comprehensive pre-market Perception and Behavior Assessment program, as well as long-term surveillance studies to monitor for unintended consequences.