Assessing consumer responses to reduced risk products: experience at Philip Morris International in developing fit-for-purpose self-report instruments

Authored by  C Chrea, E Spies, E Afolalu, N Mainy, S Gallot, P Binggeli, E Clerc, R Weitkunat, T Salzberger, S Cano, C Acquadro*, B Arnould*, V Brunel*, J Lambert*, C Marcuccilli*, L Abetz-Webb*, Jed E Rose PhD*, K Fagerström*

Presented at GFN 2018    
* This author is not affiliated with PMI.
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Assessing consumer responses