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How Do Consumers Use the Candidate Modified Risk Tobacco Product (MRTP): Tobacco Heating System (THS): Analysis of Data from Six Countries


Authored by  S Roulet, PP Magnani, G Kallischnigg, S Badoglio, K Ackermann, M Veit, Ariella Dugan*, Chris Gage*, Claudia Kanitscheider*, Mercedes Apecechea*, A Ramazzotti

Presented at Coresta SSPT 2017    
* This author is not affiliated with PMI.
Summary

CORESTA 2017 Roulet How do consumers use the candidate MRTP Screenshot

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.