How Do Consumers Use the Candidate MRTP Tobacco Heating System (THS): Analysis of Whole Offer Test Data from Five Countries

Poster

Full Title

How Do Consumers Use the Candidate MRTP Tobacco Heating System (THS): Analysis of Whole Offer Test Data from Five Countries

Authored by S Roulet, PP Magnani, G Kallischnigg, S Badoglio, K Ackermann, M Veit, A Ramazzotti

Presented at Society for Research on Nicotine and Tobacco (SRNT) 2016 Annual Meeting

Abstract

No abstract available.

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.