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Potential Predictors of Intended Use of a Novel Heat-Not-Burn Tobacco Product


Authored by  F Beacher, PP Magnani, A Ramazzotti, S Colman*, F Lüdicke, R Weitkunat, G Kallischnigg, B Zwisele*

Presented at GFN 2018    
* This author is not affiliated with PMI.
To learn more on the research and methods behind this poster, you’ll find a complementary brochure here - or view the poster and brochure together here.

Potential Predictors
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Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.