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Product experience and risk perceptions in Platform 1 users: a cross-sectional survey in Japan


Authored by  P Langer, Z Sponsiello Wang, L Prieto, M Dobrynina, D Skiada, N Camille, R Weitkunat, F Lüdicke

Presented at GFN 2018    
To learn more on the research and methods behind this poster, you’ll find a complementary brochure here - or view the poster and brochure together here.

Product experience and risk perceptions

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.