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Psychometric Evaluation of the mCEQ applied to Cigarettes and Heat-Not-Burn Products in the US and Japan


Authored by  T Salzberger, S Cano, N Mainy, C Chrea, S Vandyke, C Haziza, R Weitkunat, Jed E Rose PhD*

Presented at CORESTA 2017    
* This author is not affiliated with PMI.
CORESTA 2017 Salzberger Psychometric evaluation of the mCEQ Screenshot

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.