The IQOS Story
Dr. Gizelle Baker presented the journey of our Platform 1 product, including the timeline of events that lead from early heated tobacco technology to today's products, and our plans for ongoing development.
Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.