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Potential Predictors of Intended Use of a Novel Heat-not-burn Tobacco Product


Authored by  F Beacher, PP Magnani, G Kallischnigg, B Zwisele*, S Colman*, F Lüdicke, A Ramazzotti, R Weitkunat

Presented at SRNT 2018    
* This author is not affiliated with PMI.
SRNT2018_FBeacher_The relationship between intended use and perecived he_Screenshot

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.