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Using Rasch measurement to quantify the perceived risks associated with the use of tobacco and nicotine-containing products


Authored by  C Chrea, S Cano, T Salzberger, T Alfieri*, N Mainy, A Ramazzotti, R Weitkunat, F Lüdicke

Presented at ISPOR 20th Annual European Conference    
* This author is not affiliated with PMI.
ISPOR 2017 Chrea Using Rasch measurement to quantify the perceived risks Screenshot

Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.