Our four smoke-free platforms

Our platforms are at different stages of development and commercialization.

Products Platform 1 Heated Tobacco Product Platform 2 Heated Tobacco Product Platform 3 Nicotine-Containing E-Vapor Platform 4 Nicotine Containing E-Vapor

Technology

Heated Tobacco Product

Learn more about Platform1

Also referred to as EHTP or THS
Heated Tobacco Product

Learn more about Platform 2

Also referred to as CHTP
E-Vapor

Learn more about Platform 3
E-Vapor

Learn more about Platform 4

Nicotine Source

Tobacco Tobacco Nicotine salt E-liquid

Max Temperature

below 350° C

(cigarettes up to 900° C)
below 350° C

(cigarettes up to 900° C)
100° C 200-220° C

Heat Source & Battery

Electronically controlled ceramic heat-blade

Li-ion

Charcoal

None

Electronically controlled heater

Li-ion

Electronically controlled MESH heater

Li-ion

Our findings to date

Average of 90-95% reduction of levels of HPHCs*

Average of 90-95% reduction in toxicity*
Average of 90-95% reduction of levels HPHCs*

Average of 90-95% reduction in toxicity
Ongoing Ongoing

A reduction in biomarkers of exposure similar to levels found in smoking cessation.

Favorable changes in health indicators upon switching to Platform 1**.

A reduction in biomarkers of exposure similar to levels found in smoking cessation.** Planned for 2018

Intent to use among non-smokers up to 6.4%, among adult smokers up to 39%

Post-market surveillance ongoing

Perception and behavior study ongoing Planned for 2018 Planned for 2018

commercialization

Yes Yes No Yes

*Compared to a standard 3R4F cigarette used for research purposes

**Compared to continued smoking

 

*The products depicted are subject to ongoing development and therefore visuals are illustrative and do not necessarily represent the latest stages of product development.


Why is combustion harmful?

Read why