Aiming to improve public health by offering smoke-free alternatives to current adult smokers
Our goal is to develop and assess a range of smoke-free products that adult smokers, who would otherwise continue smoking, find acceptable.
Improvements in public health can only be achieved if a maximum number of these current adult smokers fully switch to smoke-free alternatives that have a scientifically substantiated reduced-risk profile compared to cigarettes.
Reduced Risk Products ("RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.
