Our goal is to develop and assess a range of smoke-free products that adult smokers, who would otherwise continue smoking, find acceptable.

Improvements in public health can only be achieved if a maximum number of these current adult smokers fully switch to smoke-free alternatives that have a scientifically substantiated reduced-risk profile compared to cigarettes.



Realizing Risk Reduction

Understanding how to achieve risk reduction for smokers

Why do smoke-free products contain nicotine?

See why