Presentations

      The IQOS Story

      Baker, G.

      Conference date
      Jun 13, 2019
      Conference name
      International Symposium on Nicotine Technology (ISoNTech) 2019
      Link to more information
      Topic
      Summary

      ISoNTech is a dedicated exhibition area, adjacent to GFN that aims to present a wide range of alternative delivery systems, including e-cigarettes, heat-not-burn, and oral tobaccos. At ISoNTech developers, manufactures, and distributors are invited to demonstrate new products and developments. Dr. Gizelle Baker presented the journey of our Platform 1 product, including the timeline of events that lead from early heated tobacco technology to today's products, and our plans for ongoing development.

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      Reduced Risk Products ("RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. All of our RRPs are smoke-free products that deliver nicotine with far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.