Open Science Core Concepts

Our third Open Science event answers the question “Can scientifically substantiated smoke-free products contribute to public health outcomes?” with a resounding YES. People who don’t smoke should never start, and people who currently smoke should quit as quickly as possible. For people who would  otherwise continue to smoke cigarettes: we, as a tobacco company, can really make a positive difference by developing and scientifically assessing new smoke-free products that represent an acceptable alternative to continued smoking.