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Anca G Haiduc

Anca G Haiduc PhD

Product Characterization

About Anca 

In my current role I am responsible for coordinating Reduced-Risk Product (RRP) Platform 2 development activities to ensure readiness for assessment. This includes defining and monitoring progress, identification of gaps and analysis and mitigation of risks. I am also responsible for communicating progress to relevant stakeholders.

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Our RRPs

Reduced-risk products ("RRPs") is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.