15 July 2015
Philip Morris Japan's Tomoko Iida talking to a delegate at the PMI Science booth.
The Economist organized their annual Japan Summit in Tokyo on 9th July 2015. The event started off with Japan's Prime Minister, The Right Honorable Shinzo Abe giving a keynote lecture on the future of the Japanese economy and need for large corporations to innovate in order to get ahead. This was a recurring theme throughout the Summit and the sessions that followed discussed the different ways in which companies should change in order to foster and harvest innovation.
The President of Philip Morris Japan, Laurent Boissart took part in a panel discussion "Corporate Japan - How companies are changing their behavior." Laurent presented the need for companies to look to the future even if it means leaving behind a comfortable and highly profitable business model. He spoke about the revolution in the photography industry in the move to digital cameras and went further to describe PMI's on-going efforts to develop products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes, as well as PMI's recent activities in their commercialization. The panel went on to discuss the need for corporate Japan to hire specialists from abroad in order to harvest global experiences. Laurent spoke about Philip Morris Japan's workforce, where 15 nationalities are represented.
The PMI Science booth received much attention during the summit, where we were given the opportunity to talk to some of Japan's and the world's leading business leaders about the robust science behind the development and assessment of our potentially reduced risk products.