There is a need for regulations, guidelines, and standards to govern the development, assessment, and marketing of reduced-risk products (RRPs)*. PMI believes that the development, marketing, and commercialization of RRPs requires regulatory oversight to ensure that public health is protected. Regulation provides assurance that products introduced into the marketplace, and any health claims made about them, are supported by rigorous scientific substantiation. Consumers can then be confident that product information is reliable, and manufacturers can receive clarity about the applicable rules. Today, other product categories – such as food and pharmaceuticals – have clearly defined regulations that outline specified and robust standards that govern the placement of products on the market, as well as substantiation of any product claims which should be accurate and non-misleading. In contrast, RRPs are a new and evolving category where there are few clear rules and standards. PMI firmly believes that regulation of the category is an important step towards ensuring that RRPs meet quality standards and that any health claims are adequately substantiated.
At PMI, we regularly share our latest results by presenting them to researchers at conferences and through peer-reviewed publications so that scientists, regulators and health authorities have access to our new findings.
For Platform 1, regulatory applications have been submitted, including the US FDA, and we have notified or sought approval in a number of EU member states based on the scientific evidence we have obtained.
* Reduced-Risk Products (“RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.