Science and technology can and must play a role in creating a smoke-free future. We are developing a portfolio of smoke-free products for adult smokers with the stated objective to decrease the impact smoking has on public health.
The only way to completely avoid the risk of smoking-related risks is to never start smoking. And for current smokers the best option is to quit. However, for smokers who would otherwise continue smoking, our goal is to offer smoke-free alternatives that have the potential to reduce the risk of smoking-related diseases compared to continued smoking.