1 September 2020

The best single step a smoker can take to reduce their personal risk of harm is to quit tobacco and nicotine use altogether. The more people who do this, the bigger the harm reduction within the population. That’s the harm reduction equation as it applies to quitting smoking. But not everyone chooses to quit – some people keep smoking, and some may switch to other products. Dr. Patrick Picavet, Global Head of Scientific & Medical Affairs, describes the harm reduction equation as it relates to a reduced-risk product.  


Below is the transcript of the video:

So basically, what you see here is two equations for harm reduction. You can see that at the end, at both times, you have population harm reduction. The difference between the two is that the lower one takes a product focus, versus the upper one takes, actually, a person focus. An individual focus if you want. 

You can say you have a reduced risk product that an individual is using. Right. Then you have the second component which is the product adoption and usage. In other words, a product that has a possibility to reduce the risk needs to be acceptable in order for consumers to switch.  

And when you take the combination of the two, this brings you to the population harm reduction, because you have not only one individual who is using it and gets the benefit of risk reduction. Because many people adopt it in the and, therefore, you end up with harm reduction on a much broader level than an individual, which is the population. 

Smoke-free products are for adult smokers who would otherwise continue smoking. They are not risk-free and contain nicotine, which is addictive. The best choice any smoker can make is to quit cigarettes and nicotine altogether.