Quitting tobacco and nicotine altogether is the gold standard for tobacco harm reduction
When someone stops smoking, their risk of developing smoking-related health problems and diseases will not disappear overnight, but it will decrease with time. The longer they’ve smoked, and the more cigarettes they smoke during that time, the bigger their health risks. This is why it’s so important for a smoker to quit smoking as soon as possible.
What scientific evidence is available on the risk profile of our smoke-free products?
The best option for smokers concerned about their health is to quit tobacco and nicotine use altogether. Our portfolio of smoke-free products is designed for adult smokers who would otherwise continue to smoke. The primary goal of developing smoke-free products is to reduce the risk of developing smoking-related diseases compared with continued smoking.
However, smoke-free products are not risk-free, and they contain nicotine, which is addictive. To identify the extent of reduction in risk compared to continued smoking, we are evaluating the risk profile of our smoke-free products using a robust scientific assessment program.