An overview of our scientific results and research, broken down by topic.
· There is no burning in Platform 1
· Platform 1 aerosol contains significantly lower levels of harmful chemicals than smoke from a standard reference cigarette (3R4F)
· Platform 1 aerosol is less toxic than smoke from a standard reference cigarette (3R4F)
It's important to minimize use by unintended users.
Dr. Gizelle Baker, Director Global Scientific Engagement, explains our studies in Japan
Dr. Gizelle Baker explains the importance of communicating smoke-free product information to adult smokers, and gives an example from the U.S.