We have a vision of replacing cigarettes with better products for adult smokers who don’t quit.
To achieve this, we need to meet the range of needs and preferences of adult smokers who would otherwise continue to smoke.
This is why we are developing a range of smoke-free products, with a variety of ways to provide nicotine for adult smokers and adult nicotine users, without burning tobacco. All products have been developed with continued focus on our key goal of offering less harmful alternatives than continued smoking that adult smokers can find acceptable and fully switch to.
All of our inhalable nicotine products avoid burning tobacco or producing smoke, each in its own way. They are designed to deliver a nicotine-containing (or nicotine-free) aerosol with a reduced level of harmful and potentially harmful toxicants compared to cigarette smoke.