Is nicotine in smoke-free products still risky?
Smoke-free products, with few exceptions, contain nicotine which is addictive and not risk free. Minors, pregnant women or nursing mothers, and people with existing conditions such as heart disease, high blood pressure or diabetes should not use tobacco- or nicotine-containing products. Minors, in particular, should not have access to tobacco- or nicotine-containing products.
As this report of the Surgeon General 2010 indicates, several independent studies have shown that although nicotine is not risk free, it is not the primary cause of smoking-related diseases. It is the high levels of harmful and potentially harmful constituents generated by the burning of tobacco.
Eliminating combustion and consequently dramatically reducing the levels of harmful compounds – known as Harmful and Potentially Harmful Constituents or HPHCs – is the cornerstone of smoke-free product development.
While reducing or eliminating HPHCs, our goal is also to offer a taste ritual and nicotine level comparable to cigarettes to help ensure that adult smokers who would otherwise continue to smoke can fully switch.