Long-term studies are an ongoing part of smoke-free product assessment
Our Tobacco Heating System (THS) is a heated tobacco product that has been on the market in several countries long enough to begin to see some potential early impacts. Epidemiological and other post-market clinical studies on the impact of smoke-free products on population and individual health are underway, but long-term results are not yet available.
In addition to these studies, we can also take the currently available data about a product’s risk profile, combined with information about product use patterns, and develop models to estimate how the introduction of smoke-free products, as well as other interventions, can influence the population health in a country. We’ve developed our own Population Health Impact Model, and several independent groups have also developed their own as well.
THS is the first of our smoke-free products which has reached the long-term research stage of our assessment program, after going through aerosol, toxicology, and clinical assessments, as well as our studies on product use patterns. We look forward to sharing more updates in the future about the impact that THS and of other products in our smoke-free product portfolio are having in the countries where they are available.
Take a closer look at information about our long-term studies and observations: