In order to assess if a product is likely to be acceptable to adult smokers, we conduct pharmacokinetics/pharmacodynamics clinical studies
For adult smokers to accept our smoke-free products as viable alternatives to smoking, it is important that they experience a satisfaction similar to that delivered by cigarettes. Taste, sensory experience, ritual and nicotine delivery are important in this context. Our pharmacokinetic studies measure how much nicotine from single smoke-free product is absorbed in the body, and how long it remains present. We also measure the subject’s urge to smoke as well as the subject’s first impression on how they experience the product overall.