The pre-market evidence collected so far on our smoke-free products is very promising, such is their potential to present less risk than continued smoking for smokers who switch completely. To see if our products fulfill their potential to have a positive impact on public health in the real world, it is important for us to follow the products even after they have been launched on the market. We collect information to verify whether smoking-related diseases are reduced and whether there are consequences unintended at the time of market launch.
We combine a number of approaches, including safety surveillance, clinical studies, and epidemiological studies, in order to progressively obtain a clearer picture of the risk-reduction potential of our products.