Perception & Behavior

Understanding how our smoke-free products will be perceived and used

You can find a summary of our entire product assessment program in the PMI Science Booklet.

Our smoke-free products have the potential to present less risk of harm for individual smokers who fully switch and to reduce harm for the population as a whole. In order to determine the likely effect that they would have on the population, it is important to understand how our smoke-free products are perceived and how users will behave with those products.

Smoke-free products have been designed to achieve a reduction in the harm that smoking causes. They are intended only for adult smokers who would otherwise continue using tobacco or nicotine. They are not intended for smokers who have quit tobacco and nicotine, or for those who have never used cigarettes or other tobacco products. Moreover, these products should not be used as a cessation device.

Our Findings: Our studies showed a low intent to use THS among non-smokers

Communication is key

It is important for consumers to understand that our smoke-free products are not risk-free. They are designed and intended for adult smokers who would otherwise continue to smoke. These products are not for never-smokers or ex-smokers. Therefore, effective communication directed to current smokers is crucial. As explained in the harm reduction section, only if current smokers who would otherwise continue to smoke choose instead to fully switch to smoke-free products, can the greatest positive impact on population health be achieved.

We conducted several survey- and questionnaire-based studies to investigate the effect of introducing smoke-free products on:

Tobacco use behavior amongst adult smokers
Tobacco use initiation amongst adult non-smokers
Consumer understanding of product messages and perception of risks

You can read our scientific posters and presentations to learn about the most up-to-date results.

From the library

Impact of tobacco and/or nicotine products on health and functioning: a scoping review and findings from the preparatory phase of the development of a new self-report measure

Addressing traceability of self-reported dependence measurement through the use of crosswalks

Use of qualitative research to ensure we measure what matters to users of tobacco and nicotine products

A Consortium Approach for Consumer Reported Outcome Measures for Assessing Tobacco and Nicotine-Containing Products

Nos Résultats

Prenez connaissance de nos résultats scientifiques à date concernant nos produits sans fumée.

Illustrated overview of the principle of models estimating the impact of MRTP introduction on population health

Estimating the impact of introducing modified risk tobacco products (MRTPs) on overall population health

A comparison of different modeling approaches.

PMIScience.com est exploité par Philip Morris International dans le but de publier et de diffuser des informations scientifiques concernant les démarches de Philip Morris International pour développer et évaluer des produits susceptibles de réduire les risques individuels et les dommages associés au tabagisme sur la population. Ce site est destiné aux scientifiques, aux acteurs de la santé publique et de la réglementation, ainsi qu’aux autres parties prenantes intéressées par la politique en matière de tabac. Ce site n’est pas exploité à des fins publicitaires ou de marketing. Il n’est pas destiné à être utilisé par les consommateurs.

Le terme « produits à risque réduit » (RRP) désigne des produits qui présentent, sont susceptibles de présenter, ou ont le potentiel de présenter moins de risques pour les fumeurs qui adoptent ces produits par rapport à la consommation régulière de cigarettes. PMI dispose d’une gamme de RRP à différents stades de développement, d’évaluation scientifique et de commercialisation. Nos RRP sont des produits sans fumée qui produisent un aérosol contenant des quantités beaucoup plus faibles de composés nocifs et potentiellement nocifs que ceux émis par la fumée de cigarette.