Our Scientific Approach
Our scientific assessment is built on a collaborative approach and expertise in the fields of chemistry, biology, informatics, and medicine. Our practices are inspired by the pharmaceutical industry and are aligned to the draft guidance issued by U.S. FDA’s Center for Tobacco Products in 2012.
Long Term Assessment
Over 400 scientists and scientific experts collaborate on the development and assessment of our smoke-free products. We regularly present our results at scientific and regulatory conferences.
Our posters and presentations shown at conferences around the world
Virtual tour in the Cube
Discover our research labs through an interactive tourTake the tour