We have developed several variants of the Tobacco Heating System (THS) that are commercialized under the IQOS brand in various markets. HTPs or heated tobacco products, also known as heat-not-burn products, heat the tobacco just enough to release a nicotine-containing tobacco aerosol but without burning the tobacco. Because tobacco is heated and not burned there is no smoke, and in case of our HTPs the levels of harmful chemicals in the generated aerosols are significantly reduced compared to cigarette smoke. HTPs, though, are not risk free, and provide nicotine, which is addictive.
THS is the most developed and most thoroughly assessed of our smoke-free products. We have accumulated extensive nonclinical and clinical data to support its potential to reduce the risk of developing smoking-related diseases compared to continued cigarette smoking.
Our approach is to develop a range of smoke-free products, so that adult smokers who would otherwise continue to smoke can find a suitable alternative that allows them to fully switch.