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      Pierpaolo Magnani 

      Degree in Statistics and Economics

      Global Head Regulatory Insights

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      Pierpaolo is Global Head Regulatory Insights at PMI. Italian by origin, he holds a degree in Statistics and Economics from the University of Rome “La Sapienza”. His team of scientists and consumer researchers develops and executes most of the pre- and post-market studies aimed at measuring the effect of smoke-free products in adult users and non-users' populations. 

      Pierpaolo’s previous roles at PMI include Manager, Market and Consumer Research Next Generation Products, and Manager, Consumer Insights.

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      PMIScience.com is operated by Philip Morris International for the purpose of publishing and disseminating scientific information about Philip Morris International’s efforts to develop and assess products that have the potential to reduce individual risk and population harm associated with tobacco use. This site is for use by scientists, the public health and regulatory communities, and other stakeholders with an interest in tobacco policy. The purpose of this site is not for advertising or marketing. It is not intended for use by consumers.

      Reduced Risk Products ("RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.