Pierpaolo Magnani

      Pierpaolo Magnani 

      Degree in Statistics and Economics

      Global Head Regulatory Insights

      Pierpaolo is Global Head Regulatory Insights at PMI. Italian by origin, he holds a degree in Statistics and Economics from the University of Rome “La Sapienza”. His team of scientists and consumer researchers develops and executes most of the pre- and post-market studies aimed at measuring the effect of smoke-free products in adult users and non-users' populations. 

      Pierpaolo’s previous roles at PMI include Manager, Market and Consumer Research Next Generation Products, and Manager, Consumer Insights.