Assessing consumer responses to reduced risk products: experience at Philip Morris International in developing fit-for-purpose self-report instruments

      Chrea, C.; Spies, E.; Afolalu, E.; Mainy, N.; Gallot, S.; Binggeli, P.; Clerc, E.; Weitkunat, R.; Salzberger, T.; Cano, S.; Acquadro, C.; Arnould, B.; Brunel, V.; Lambert, J.; Marcuccilli, C.; Abetz-Webb, L.; Rose, J.; Fagerström, K.
      Conference date
      Jun 15, 2018
      Conference name
      Global Forum on Nicotine (GFN) 2018

      To learn more on the research and methods behind this poster, you’ll find a complementary brochure here - or view the poster and brochure together here.