Books and Book Chapters

      Consumer Perception of Product Risks and Benefits

      Date published
      Jul 7, 2017
      DOI
      10.1007/978-3-319-50530-5
      ISBN
      978-3-319-50528-2
      Editors
      Emilien, G.; Weitkunat, R.; Lüdicke, F.
      Link to publication
      Topic
      Summary

      This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

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