The 16th issue of the Scientific Update is co-edited by Pierpaolo Magnani, Global Head Regulatory Insights HnB. This issue explores in-depth examples of tobacco harm reduction success that can be found in Japan.
In this issue, Tomoki Iida, Director Regional scientific Engagement Asia, explains the impact that our leading heated tobacco product has on tobacco harm reduction in Japan as well as the local research and scientific communications that helped to make that impact possible. This issue also details the decline in cigarette sales in Japan, likely caused by the introduction of heated tobacco products.
This issue was revised in August 2023.