A portfolio of smoke-free products

We believe that a portfolio of different smoke-free products is essential to achieve a reduction in harm otherwise caused by continued smoking.

Why is this important?

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Platform 1

Platform 2

Platform 2

Platform 3

Platform 3

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Platform 4

Heated tobacco & nicotine-containing e-vapor products

We are developing four smoke-free product platforms, two of which are heated tobacco products and two are e-vapor products. All platforms have been developed keeping in mind our key goal of offering less harmful alternatives that adult smokers can fully switch to.


In this category, the tobacco is heated rather than burned resulting in a significant reduction in the formation of the harmful and potentially harmful chemicals compared to cigarettes.

Platform 1

Platform 1 uses an electronic heat-control system that heats tobacco within a specific temperature range. Extensive laboratory and clinical data are available about its potential for risk reduction compared with cigarettes.

See how it works

Platform 2

Platform 2 relies on its product design to control the heating of tobacco within a set temperature range. A carbon heat source at the tip generates heat without an electric system.

Learn about Platform 2

 

E-vapor products provide inhalable nicotine without containing tobacco. These operate by vaporizing nicotine-containing liquids.

Platform 3

A novel platform delivering nicotine aerosol.

Learn about Platform 3

Platform 4

Battery-powered devices that vaporize a nicotine-containing liquid.

More about Platform 4

Our four smoke-free products

Find out more