RESEARCH

    Our findings on the Tobacco Heating System

    At Philip Morris International (PMI), we conduct a rigorous scientific assessment program on our heated tobacco products (HTPs), built around our research expertise in fields including chemistry, biology, medicine, behavioral science, and data sciences. PMI’s Tobacco Heating System (THS), commercialized as different product versions under the IQOS brand, is our most thoroughly assessed HTP. Learn more about the key results we have gathered on THS. 

    Understanding our research outcomes 

    PMI conducts rigorous scientific studies to substantiate the harm reduction potential of switching to THS compared with continued cigarette smoking. THS electrically heats a uniquely processed tobacco plug to release a nicotine-containing aerosol without burning.  

    We have accumulated nonclinical and clinical data to support the potential of THS to reduce the risk of smoking-related harm compared with cigarettes. Through our scientific assessment program, we have demonstrated that no combustion occurs during THS use, and the aerosol generated contains an average of 90-95% lower levels of harmful and potentially harmful constituents (HPHCs) than found in cigarette smoke. 

    At each step of our assessment program, we apply rigorous standards that correspond to national regulations and internationally recognized research guidelines, principles, and practices. The program is guided by the 2012 draft guidance for modified risk tobacco product (MRTP) applications issued by the U.S. Food and Drug Administration’s Center for Tobacco Products. 

    Our research covers a wide range of topics including: 

    • Aerosol chemistry and indoor air quality 
    • Toxicology 
    • Clinical studies 
    • Initiation and usage patterns 
    • Long-term impact 

    On this page, you can discover our research findings on the THS. These studies contribute to a deeper understanding of the risk-reduction potential of our HTPs and the role they can play in tobacco harm reduction efforts. 

    Aerosol science and indoor air quality research 

    The aerosol studies we conduct aim to confirm that burning does not take place during the use of the THS. They also show that the resulting aerosol contains lower levels of HPHCs compared with cigarette smoke and is fundamentally different from it. Our research also seeks to precisely measure the impact of THS use on indoor air quality.

    Explore our studies on aerosol science and indoor air quality related to THS. 

    • No burning, no smoke

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    • Lower levels of harmful chemicals

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    • Liquid droplets, no solid particles

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    • No adverse effect on indoor air quality

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    • Similar results in different environments and puffing regimes

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    Toxicology research 

    PMI’s toxicological investigations explore the question of whether THS aerosol is toxic to cells and other laboratory models compared with cigarette smoke. They also allow scientists to understand the biological processes (called adverse outcome pathways) that lead from exposure to the onset of smoking-related diseases. Results of PMI’s studies involving cell cultures and nonclinical methods indicate that THS presents reduced toxicity compared with cigarettes, although this product is not risk free and release nicotine, which is addictive.  

    Learn more about how our studies provide an indication of the reduced-risk potential of THS. 

    • Less toxic than smoke

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    • No increase in lung tumors, emphysema, or atherosclerosis

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    • Less teeth discoloration

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    Clinical studies

    Clinical studies aim to evaluate the effects of our smoke-free products on human health outcomes. Our clinical studies involve volunteers and are conducted according to strict, internationally recognized guidelines, national regulations, and ethical standards. These studies provide important human data on the use and acceptance of THS products and their potential to reduce the risk of smoking-related diseases as compared with continued smoking.  

    Learn more about our comprehensive clinical findings related to THS. 

    • Potentially reduced disease risk

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    • Lower level of exposure

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    • Nicotine uptake comparable to cigarettes

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    Research on initiation and usage patterns 

    At PMI, we conduct initiation and usage studies to gauge how our THS products are used and by whom, and to understand and assess the potential impact of these products on public health. The scientific research data to date show low initiation rates among nonusers of tobacco or nicotine-containing products and the propensity of adult smokers to switch to THS. 

    Explore our research on initiation and usage of THS. 

    • Low initiation among never TNP users

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    • low intention to use among nonsmokers

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    • Adult smokers likely to switch to THS

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    Long-term impact assessment 

    Continued monitoring of the impact of THS use over the long term is vitally important to ensuring that these products continue to reduce the risk of harm as compared with continuing smoking. PMI’s long-term assessment includes safety surveillance programs that allow us to track and rapidly respond to any adverse effects associated with the use of our smoke-free products. We have developed the population health impact model (PHIM), an epidemiological model to estimate the potential population-level health impact of smoke-free products in different countries. 

    Find out more about our long-term studies related to THS and harm reduction. 

    • Safety surveillance studies

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    • Population Health Impact Model (PHIM)

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    • Japan: declining cigarette sales

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