Brochures

Scientific Update June 2025 Issue 21

PMI

Published on
Jun 25, 2025
Topic
Summary

This 21st issue of the Scientific Update, published in June 2025, explores the work of our perception and behavior team. The issue features an interview with Steve Roulet, Global Head of Regulatory Insights, on the role of perception and behavior studies in advancing tobacco harm reduction. It also highlights the development of our proprietary tools for measuring and analyzing behaviors and outcomes related to tobacco and nicotine product use. Additionally, we provide an overview of two studies offering valuable insights into consumer perceptions and usage patterns of smoke-free products.

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Reduced Risk Products ("RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. All of our RRPs are smoke-free products that deliver nicotine with far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.