The session and live Q & A were moderated by former journalist, Sukhi Hayer.
For our seventh Open Science event, we focused on the concept of tobacco harm reduction and the role scientifically substantiated smoke-free products can play by complementing existing tobacco control measures. We also discussed why the absence of combustion is an important first step in a harm reduction approach to smoking.
This Open Science event walked viewers through the science behind our smoke-free alternatives and discussed why completely switching to tobacco- or nicotine-containing products that do not burn tobacco, has the potential to present less risk of harm for adult smokers than continued smoking.
Our Open Science event was held live at our R&D Center, The Cube, in Neuchâtel, Switzerland, on June 20, 2022, lasting approximately one hour. Participants also attended virtually on our Open Science platform and on LinkedIn. Watch the replay here, or on LinkedIn.
The session and live Q & A were moderated by former journalist, Sukhi Hayer.