Open Science, June 2022

      An open conversation on the science behind smoke-free alternatives​

      For our seventh Open Science event, we focused on the concept of tobacco harm reduction and the role scientifically substantiated smoke-free products can play by complementing existing tobacco control measures. We also discussed why the absence of combustion is an important first step in a harm reduction approach to smoking.


      This Open Science event walked viewers through the science behind our smoke-free alternatives and discussed why completely switching to tobacco- or nicotine-containing products that do not burn tobacco, has the potential to present less risk of harm for adult smokers than continued smoking. 

      Event Details

      Live from the Cube. An open conversation on the science behind smoke-free alternatives

      Our Open Science event was held live at our R&D Center, The Cube, in Neuchâtel, Switzerland, on June 20, 2022, lasting approximately one hour. Participants also attended virtually on our Open Science platform and on LinkedIn. Watch the replay here, or on LinkedIn.

      The session and live Q & A were moderated by former journalist, Sukhi Hayer.