How much lower are the HPHC levels in the aerosols of PMI's leading heated tobacco product?
Aerosol chemistry findings on Philip Morris International’s (PMI’s) Tobacco Heating System (THS), a heated tobacco product commercialized as IQOS, demonstrate that THS emits on average 95% lower levels of HPHCs compared with a reference cigarette, although this does not equate to a 95% reduction in risk.
These results are based on the World Health Organization 9 (WHO 9) list. This list contains nine HPHCs (excluding nicotine) proposed by the WHO Study Group on Tobacco Product Regulation (TobReg) for mandated lowering in cigarette smoke. While cigarette smoke contains many HPHCs, these nine constituents are prioritized for regulatory reporting due to their well-characterized toxicity profiles and established associations with the most severe, smoking-related health outcomes.
We have based our consumer-facing reduced emissions statements on the WHO 9 list in order to provide consistent information across our smoke-free product categories and alignment with industry standards. Furthermore, the availability of standardized analytical methods for quantifying these toxicants in smoke enables reliable comparison and interpretation of the data.